Got an idea people might actually buy?
Build a team. Dream up a product. Pitch it, improve it and find out what happens when real customers get to choose.
Choose PitchHow it works.
- 1
01 | Start with a real idea
Tell us what you want to make, who it is for and how it could work. Connect it to Sapna, Umeed or Soch.
- 2
02 | Learn and pitch
Every team gets an idea template, two masterclasses, a pitch opportunity and written feedback. Masterclasses: 1 and 15 November 2026.
- 3
03 | Get funding. Build.
Finalist teams receive up to ₹3,000 each for approved raw materials. Support is paid against receipts for approved materials.
- 4
04 | Sell on festival day
Selected teams run a stall at TGAA Chembur on 13 December 2026. Teams keep their sales proceeds. Awards recognise innovation and profitability.
What your team gets
- ₹3,000 per team of 3 to 5 children.
- Two online masterclasses, an idea template, a pitch opportunity and written feedback.
- Finalist teams pitch to real investors, get a festival stall and up to ₹3,000 back for approved raw materials.
- Registration closes 31 October.
- Masterclasses: 1 November and 15 November 2026. All team members attend both.
- Open to children aged 10 to 15.
From idea to investors
- 1RegisterForm your team
- Ages 10 to 15, teams of 3 to 5
- ₹3,000 per team, Chembur only
- Register by 31 October
- 2LearnTwo masterclasses
- Online on 1 Nov and 15 Nov
- Invites go to your registered email
- Attendance counts on the leaderboard
- 3BuildTwo milestones
- Send updates on 12 Nov and 25 Nov
- Judges score them and teams vote
- Leaderboard shared from 1 Nov
- 413 DecPitch to investors
- Finalist teams pitch for 3 minutes, plus 2 minutes of questions
- Run a stall and keep your sales
- Up to ₹3,000 for approved raw materials, paid against receipts
- 1RegisterCloses 31 Oct
- 2Masterclass 11 Nov, online. Leaderboard starts
- 3Milestone 112 Nov submission
- 4Masterclass 215 Nov, online
- 5Milestone 225 Nov submission
- 6Investor pitch13 Dec at Chembur
The team leaderboard
Every team is ranked on a leaderboard we share from 1 November. It updates after each milestone. Interim submissions get judge scores and votes.
Top teams pitch to real investors at Chembur on 13 December.
- 1Masterclass attendanceEvery team member joins both online masterclasses.
- 2Taking partThe team shares work, asks questions and meets each milestone on time.
- 3Quality of the ideaA real customer need and a clear, simple product.
- 4Link to the themeHow well the product connects to Sapna, Soch or Umeed.
- 5Milestone submissionsJudge scores for the 12 Nov and 25 Nov submissions.
- 6VotesVotes on the interim submissions.
Product and budget rules
- Finalist teams only: up to ₹3,000 each for approved raw materials.
- Submit a materials list and budget before buying. Money is paid back against receipts, only after written approval.
- Direct organiser purchase can be arranged instead of reimbursement.
- Children make the products. No ready-made resale, food or unsafe products. No product priced above ₹500; at most 25 variants.
- One team per child. One parent coordinates; every child’s own parent must consent.
- Pitch for 3 minutes, followed by 2 minutes of questions. At least two children speak.
- Include all production costs, even funded materials, when calculating profit. Family purchases must be recorded separately and excluded from the competitive sales score.
Registration does not guarantee selection or funding. Do not spend on production before written approval. Family-funded additions also need approval.
How ideas are judged
Idea and customer need
Numbers and costing
Making and feasibility
Pitch and children’s understanding
Start with a sketch, mock-up or simple demonstration. An expensive finished prototype is not required for selection.